from the heart, for the life

JACRAFT take design as the most important part of its philosophy. Not just formal and aesthetic, design is a market reality with its own intrinsic value. JACRAFT made pieces that were human. Powerful, characterful pieces where we can see the soul that created them. JACRAFT try to give that to all to its objects. JACRAFT creates from the heart.

JACRAFT creates things relating to everyday life of human. JACRAFT designers create products from living experience, beginning with memory but I rethinking it in a new way. JACRAFT is concerned with new and more sophisticated ways of living. It aims at creating a life style which differentiates certain individuals from the crowd. JACRAFT creates for life.